New children's store to open at Eastview
Thursday, May 27, 2010
By Andrea Deckert
Rochester Business Journal
Another new store is coming to Eastview Mall. Naartjie Kids will open later this summer.
The children's retailer has 34 stores in the United States. The Victor location will be its first store in Upstate New York.
Naartjie was founded in 1989 in Cape Town, South Africa, by designer Anne Eales. The retailer sells clothing, shoes and accessories for children ages newborn through 10 years old. The 984-square-foot store will open in the Sears wing in August.
"The addition of Naartjie Kids reflects our ongoing effort to offer our shoppers an environment which features retailers that are unique to the market and, in many cases, unique to Upstate New York," said Mike Kauffman, Eastview's general manager, in a statement.
Naartjie Kids is one of several stores Eastview will open this summer. On June 25, the area's first Bare Escentuals store will open followed by Buckle on July 8. L.L. Bean will open its doors July 9.
Eastview will also welcome Pandora, Beauty Plus Salon and Friendly's Express later this summer.
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